MAXIMIZE YOUR INVESTMENT
Getting the Most Out of GCCE
Here are the top tips for making your trip to GCCE a successful endeavor for your business.
Join the sessions:
The conference offers an array of educational sessions open to attendees and exhibitors alike. They are perfect places to learn more about the issues affecting the industry and ways you can help provide solutions.
Have a meal:
Breakfast and lunch are provided by GCCE. These meals are natural inflection points where attendees share thoughts and have conversations. Building trust and credibility over a sandwich, dessert or cocktail can’t be beat.
Build an experience:
While attendees can enjoy the show floor at any time during the conference, the times between sessions are naturally busy. Offering an experience that allows attendees to get hands-on with your product helps differentiate your product or service.
Make it relevant:
The best exhibitors offer ideas on the best ways to merchandise or market their products. Does your product lend itself to an in-store event? Do you have unique ways to merchandise and display? Showing and teaching will always be the best path toward success.
Join the Lightning Track:
New this year, GCCE is building an educational track and immersive garden center on the show floor. These mini-sessions occur within a model garden center and allow exhibitors a chance to host educational and interactive talks about subjects relevant to their products. Participants also have the opportunity to display their product in our immersive garden center which provides additional retail context to your offerings — giving garden center owners and buyers a chance to see how your product might drive sales in their own stores. Do you have an expert that can talk about store design, merchandising or customer engagement? Do you have social media marketing tips? Bring your knowledge to our attendees. Contact Brian Wilgus or Thomas Vidmar for more details.
